Abby Alley - Fetch

Abby Alley

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ABBY ALLEY is a design brand creating fashion collections in East Africa with the purpose of giving back to initiatives in the region providing access to education, basic needs, and jobs.


After teaching in a local school in Tanzania, Abby fell in love with the region and continued to travel to East Africa frequently. As she learned about the power fair trade was having on local communities, she began to wonder if she could combine her love for fashion, fighting injustice, and connecting with women into one venture. A couple of years after working with artisans in different capacities, she launched her own brand in 2018 featuring high-quality handbags and jewelry. Abby is passionate about providing women with products that are both fashionable and practical, ethically made and affordable, and modern while incorporating traditional motifs and techniques. All of our leather is vegetable tanned and sourced from Maasai cows in Kenya (as a byproduct of the meat industry) and our jewelry is made from brass (recycled brass whenever possible),
ethically sourced horn and bone. All of the beadwork on our bags is hand-stitched by Maasai women, a tradition that has been passed down for generations.

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